2 Times Steve Jobs Beat the Odds by Using a Forgotten Communication Tool

Published November 22, 2017

Steve Jobs was known for his effective speeches and presentations in narrative form, but twice in his career, he leveraged the ceremony as a unique communication tool to get his point across.

According to Nancy Duarte, communication expert and CEO of Duarte, Inc., the ceremony is so deeply embedded in our culture that we often forget it’s actually a unique medium of communication.

Watch as Nancy describes how utilizing ceremony to communicate isn’t only effective, but also fun and often provides a deeper cultural connection than a speech.


About the Author(s)
Nancy Duarte

Nancy Duarte


Duarte Inc.

Nancy Duarte (Grander Vision, GLS 2015), is the CEO of Duarte Inc. and the author of Resonate, Slide:ology, Illuminate and the Harvard Business Review’s Guide to Persuasive Presentations. She has a passion for teaching others about the power of persuasive presentations to drive change in the world. Her clients include almost half of the top 50 global brands, notable experts, respected causes and global consulting firms. This video and article originally appeared on BigThink.com.