Published October 4, 2017

CEO Channels His Leadership for a Purpose Greater Than Himself

Fred Martin, long time Global Leadership Summit attendee, was recently rated CEO of the month by C-Level Magazine. In his interview about how he leads differently, he credits The Global Leadership Summit for channeling his leadership for a purpose greater than himself. (Read the original article here.)

Fred Martin, founder and lead portfolio manager of Disciplined Growth Investors (DGI), isn’t afraid to stand out from the crowd. He marches to the up-tempo beat of his own drum, and where Martin goes, people follow.

Growing up in a small Indiana town with a father who was a stock broker, Martin squirreled away his boyhood pennies and bought his first stock at 12 years old. He went on to earn a bachelor’s degree in economics from Dartmouth College and an MBA from their esteemed Tuck School of Business, where, he said, “I remember I didn’t learn much. All I wanted was to figure out stocks.”


Martin’s genius for money management helped him grow a large and loyal community of clients, and in 1997, he boldly struck out on his own to found DGI. “I wanted to do it right,” he said. “If you’re going to have high performance stats, you can’t do it like everybody else. You do it differently, or you’ll have the same numbers. Being different is perceived as a risk in our business, but I believe it takes good investment with really good client servicing if you want to stay around long enough to work your magic.”


DGI is intrinsically different in that it has no secretaries, everyone’s work is considered equally important, and everyone’s office is the same size. (The corner office is reserved for storage.) In an environment where humility is fundamental, excellence is free to emerge organically. The company never rests on the laurels of past achievements, but is constantly monitoring its commitment to mission and purpose through surveys conducted by an outside consulting firm. And, as any good financial adviser knows, the proof is in the numbers. DGI tracks its own cultural health on a quarterly basis, and to date, the company enjoys an average employee tenure of 9.75 years; a client tenure of 10.2 years; and a holdings tenure of about 10 years.

According to Martin, success also requires purpose, and he describes DGI’s behavioral values as an unspoken currency that fuels the organization’s purpose – enriching people’s lives through long-term investing. This purpose manifests in a well-articulated culture. “We’ve spent a lot of time and effort on our culture. In our opinion, every firm has one, but the question is, does the culture help to achieve the mission of the firm or hinder it? We’re not only enriching people’s lives monetarily, but in lots of ways. Part of our culture is to serve a cause greater than ourselves. People will work twice as hard if the purpose is greater than themselves.”

Martin is adamant that once defined, culture must come from the top down, and he’s unapologetic about declaring that he learned the art of servant leadership by studying the best – Christ. “Once you say you want to have a culture, the head person has to live by it. You can’t say you want it, but it’s for the rest of you. It’s a privilege for me to lead such a great bunch of people. They don’t work for me; I work for them. With a servant-based model of leadership, I don’t distinguish between serving employees and customers. From a leadership standpoint, Christ has had an incredible effect on me and my attitude toward money. We don’t own the money – we’re just renting it from God for our lifetime. It’s about what kind of steward you are.”

Martin explains that all of this results in a state of relational health that empowers his company to help its clients “handle the vagaries of tomorrow. We’ve made more progress in down markets than up markets because of our process. We don’t waste emotional units on what we can’t control. There’s a lot we can control internally, so we focus on that.”


Inspired by his association with The Willow Creek Association and its two-day Global Leadership Summit, which regularly transforms faith, business and community leaders in 128 countries, Martin is channeling his 44 years as a professional investor into a purpose greater than himself. “Increasingly, the way clients are being treated by the industry breaks my heart. I’ve watched clients do stupid things, and I’ve watched people take advantage of them. Our industry is ranked dead last for trust. I think when you know a lot about an area, it’s your responsibility to do something about it. I want to change the world.”


This outspoken, unconventional, high-energy businessman who co-pilots the company jet and enjoys dancing long into the night with the wife he adores, is just the man to lead a good-old-fashioned, grassroots movement for change. He is a man who acts boldly and with purpose.

“I believe we can change the world together,” he said, “one person at a time.”

About the Author(s)
Global Leadership Network

Global Leadership Network

GLN Staff Writer

The Global Leadership Network is a community committed to learning from each other and using our influence to accomplish God’s purposes on earth. No matter where your influence is, when you commit to grow your leadership, everyone around you wins—businesses work for good, communities are transformed and churches thrive! Both global and diverse, our network includes partners in 1,400+ cities and 135+ countries. We are committed to deliver fresh, actionable and inspiring leadership content both at The Global Leadership Summit, and year-round through our digital platforms.

Years at GLS All